The hospitality industry is a growth market that is becoming increasingly competitive. Classic providers of hospitality services such as hotels, restaurants and event organisers are increasingly using third party software solutions and platforms to offer their services. As a result, these parties are gaining more and more data and power.
The adjoining travel industry has also become high-tech. The possibilities seem endless to reach consumers and let them experience new experiences all over the world.
All these developments mean lots of contracting within the industry: partner agreements, collaboration agreements, platform agreements, development agreements, SLAs, license agreements, assignment agreements and other agreements in which IT plays an important role. Because of the influence of third party service providers, these are often relatively complex documents for which a specialized lawyer is needed.
Collaborations of course do not always work out as desired. This can lead to disputes and legal proceedings. Specialist knowledge of the hospitality industry and the interests at stake is a great added value in such situations.
In addition to commercial contracts, privacy and data protection play a major role for parties within the hospitality industry. Often sensitive personal data of guests is processed on a large scale. Sound advice on privacy issues under the General Data Protection Regulation (GDPR) is essential.
Whatever your organisation’s role, the hospitality industry requires specific knowledge in order to represent your interests in the best possible way. Also in the event of a dispute. The assistance of a specialist lawyer is often essential.